Registering a domain is usually the first step for a business after you know your business name. This reserves your name on the internet. It is a good idea to obtain your name (and variations of your name) as soon as possible as you are competing internationally for your unique domain name.
Reserving a name doesn't automatically make your Web site appear when visitors enter your domain into a Web browser. You have to upload your Web site to a computer that hosts the site and assigns a numeric address, called an IP address, to your domain. Your domain and associated IP address are stored in a database with every other domain and associated IP address. When visitors enter your domain into a Web browser, your domain works like an address forwarding service by forwarding visitors to the IP address where your Web site is stored. We use domain names instead of IP addresses because most people find it easier to remember a name rather than a series of numbers. At Leading the Web, Inc., we can take care of these functions for you.
When you register a domain, you do not have to create and upload a Web site. You can also:
Sell it. Domains can be a great investment. If you have registered a domain that you are not using, maybe someone else can. Log in to your Account Manager and set up a For Sale parked page for your domain. Don't forget to include your contact information.
Protect your brand online. The more domains you register, the better. Prevent others from registering a similar domain to yours—just to steal away your customers. What to do with all these names? Forward them to your main domain.
Hold on to it. Maybe you haven’t decided what to do with your new domain. Don’t worry – there’s no rush. You can leave it parked with us for the length of your registration.